I’ve been working on the site for a few weeks now, but I had intended to officially launch on Tuesday. I guess that was an appropriately soft deadline!

I got derailed early in the week by travel gone amuck and although I was tempted to revert to my old harder/faster/stronger ways, I realized that rushing around, stressing out and pulling an all-nighter wasn’t exactly going to be walking the talk of Being Softer with myself! I also realized that this was a self-imposed deadline (as so many are, really), and thus, flexible if I could let go of the need to line up with a random calendar date!

So here we are. I’ll be here five days a week, offering suggestions and stories about how to be kinder to yourself, to others, and to the planet. Please take a look around and tell me what you think! I welcome your comments, suggestions, encouragement and ideas! (To learn more about why I built this site see What’s the Idea Behind Be Softer?

To celebrate the official launch, I am giving away a Soft Selection of goodies to one lucky new reader! On September 10, a name will be drawn randomly from people who have commented on this (or any) post or subscribed to the newsletter. (or who drop me a line to say they’ve subscribed to the site via RSS or email.) You can get an extra entry by tweeting and/or linking to the site on your blog!

The Soft Selection Prize Pack includes:

blanket-pillow Softy Blanket and Pillow

Better than the Snuggie!

toesox! Organic Cotton Toe Sox!

Grey or Pink!

blkberry-vanilla-lotion Yummy All-Natural Black Berry Vanilla Body Butter

Slather on yourself or a friend!

Good luck, enjoy the site, and have a soft day!

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13 Comments

  1. Ariel Gordon says:

    Pick me! Pick me!

  2. Rob says:

    Great idea!

    Also: First!

  3. Jules says:

    Cool site!

  4. Shereen says:

    Polly, this is brilliant. You’ve done a fabulous job of this site, and the concept is incredibly clever, forward thinking, and oh-so-necessary. I am into this kinder softer world you are proposing!

  5. Jamie says:

    Oooh, count me in!! What cool softy prizes. How exciting! I tweeted about the site too :)

  6. Rob says:

    D’oh! Second, anyway.

  7. Zara Lawler says:

    congratulations!

  8. Mary-Ann Cords says:

    Polly,
    I am so proud of you! So grand being related to someone as brilliant as you! Love ya, thanks for the good vibes.
    Mary-Ann

  9. Shannon the Movie Moxie says:

    Woohoo sounds like a great way to start living softer is with softer cozyness :)

  10. Pat Mills says:

    Polly! Congrats! We’ll all need this after our various shoots! In fact, I need organic toe sox all the time! :)

  11. Polly says:

    Thanks everybody! Great to see you here!

    And Jamie (and Lisa and Sabine) way to grab that extra entry with Twitter posts – appreciate it!

    Rob, it was like a Schrodinger’s Cat thing – everyone was first until I approved the first set of comments…

  12. ellen says:

    Congratulations and thanks, polly! I can even access softness from my phone! :)

  13. mary ellen and walter says:

    ooos, I meant, “stop action”, not “stop time”!

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